Canada Goose: Out There
"Out There" is a short film and interactive experience in homage to the explorers who have shaped the company’s particular brand of survivalist luxury for over 60 years. Oscar-winning director Paul Haggis (Crash, Million Dollar Baby) worked with our team to write and create this anthemic work. The film marks the launch of a new wave of storytelling from this iconic brand, celebrating its roots in the adventurous spirit in us all. The film and interactive experience are the center pieces of a global campaign, including social, digital, print, and spectacular outdoor in key global cities. This work was awarded 2 Gold Cannes Lions.