Para Fuera


Microsoft: Para Fuera

Microsoft’s Bing team received a memo from Dr. Richard Bing shortly after the launch of the bing search engine. The bing team asked us to follow-up, and upon meeting Dr. Bing we embarked upon telling his life story on film. “Para Fuera: A Portrait of Dr. Richard Bing” became the second-ever brand film accepted to the Sundance Film Festival (You’ll recall, we had the first-ever in 2008, for eBay), and was the spark for all of bing’s activities at Sundance.