Moi by Miss Piggy
QVC: moi by miss piggy
The #1 TV shopping network, QVC wanted to draw a new, younger audience to their channel, particularly ‘time starved moms’ in their 30s. We identified an opportunity to partner with The Muppets around the release of their new film Muppets: Most Wanted. One element of the campaign included a spot for a perfume we created for Miss Piggy. Miss Piggy’s lifestyle commercial became the most-viewed video on QVC channel, and QVC’s channels received a 15.3% increase in social following the campaign.