Moi by Miss Piggy

 
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QVC: moi by miss piggy

The #1 TV shopping network, QVC wanted to draw a new, younger audience to their channel, particularly ‘time starved moms’ in their 30s. We identified an opportunity to partner with The Muppets around the release of their new film Muppets: Most Wanted. One element of the campaign included a spot for a perfume we created for Miss Piggy. Miss Piggy’s lifestyle commercial became the most-viewed video on QVC channel, and QVC’s channels received a 15.3% increase in social following the campaign.