Chipotle: Rad Lands
RAD Lands is an original unbranded series dedicated to bringing parents and kids closer to their food in an entertaining and educational way. The hope was if more people know about where food comes from and how to prepare it, the more likely they'll seek out better food. We partnered with the creator of Yo Gabba Gabba! to develop the six-episode series, and incorporated high-profile talent including Duff Goldman, Neon Trees, Amanda Freitag, Portugal. The Man, Wayne Coyne of the Flaming Lips, and Biz Markie. RAD Lands, available exclusively on iTunes, earned over 286 million media impressions and 25 million Twitter impressions in its first week. To date, this work has won a Cannes Lion in Entertainment.