Tomorrowland

 
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Chevrolet: Tomorrow, Today

Chevrolet partnered with Disney’s Tomorrowland, in order to strategically align with the script’s notion of optimism and imagination, key pillars for Chevrolet. “Tomorrow, Today” features an animated short that celebrates the launch of the next generation 2016 Volt. The creative takes place in a design studio within Tomorrowland. It utilizes actual 3D scans of concept cars from Chevrolet’s archive of concept prototypes, and explores the interconnectedness between our tools of perception and visualization, and how we see the future. “Tomorrow, Today” garnered over 77.5M impressions, with over 6M video plays across 7 partners over desktop and YouTube. Additionally, it was featured as a Creativity Online Editor’s Pick.