Virgin Australia: How to Launch an Airline in 10 Easy Steps

 
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Virgin Australia: How to Launch an Airline in 10 Easy Steps

When Virgin decided to launch a brand new Airline between Australia and LA, there were only two competitors flying the route. Two years later, at launch, there were five carriers, record oil prices and a global recession. And due to a pre‐existing business agreement, we couldn’t use the brand name ‘Virgin’. Since we couldn’t be called Virgin, we would simply have to BE Virgin. V Australia would epitomize stylish, sophisticated Aussie fun. Richard Branson’s newest international airline would appeal to the most influential travelers between LA and Australia: the entertainment industry jet set.