Cadillac: Visionaire

For Cadillac’s debut New York City brand experience center, we orchestrated a partnership with iconic fashion and art publication Visionaire to curate ongoing interactive and non-traditional art exhibitions. In a sea of New York City galleries, Cadillac House quickly became a destination for the art and fashion community, featuring creative expressions by celebrated artists including Richard Avedon, Daniel Arsham, Maurizio Cattelan, and Pierpaolo Ferrari. Cadillac also saw a significant increase in foot traffic and social conversation surrounding the space, as well as coverage in Vogue, WWD, Good Morning America, Hypebeast, Cool Hunting and more.